The Robb Report, originally titled Twentieth Century Confederates, was founded by Robert L "Rusty" White as a newsletter to sell his personal collection of Civil War memorabilia and Rolls-Royce automobiles. White distributed his newsletter to members of the Rolls-Royce Owners Club as mimeographed loose-leaf pages, and he provided a suede three-ring binder to paying subscribers. The publication matured into an advertorial, one of the first of its kind, catering to affluent clientele. The blend of advertising and editorial was broadcasted to high-end, affluent consumers via advertisements in Architectural Digest.
In 2002, the "Robb Report" brand was sold for US$150 million to CurtCo Media, after which CurtCo was renamed Curtco Robb Media LLC; TD Capital[clarification needed] financed part of the acquisition. CurtCo Robb Media subsequently acquired vertical-market titles including Homes,Motorcycles and, most notably, Worth. (Other publications owned by CurtCo Robb Media include San Diego Magazine, Sarasota, Art & Antiques, and Gulfshore Life.)